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If you don’t know what a niche is or why you should pick a niche, please refer to the niche marketing articles on the main site for more information. When you understand the principle, you’ll often find that either you know exactly what topic you want to start a blogging business in or you face the difficult decision of picking a niche that you can be successful in.

Some people feel picking a niche market is the hardest decision to make when starting a blogging business . It can certainly be a frustrating process of trial and error before you get the right mix in the complex recipe that needs to incorporate demand, products and a playing field at a level you can compete on. If you pick a highly competitive field with experienced players while you yourself are a mere beginner you are unlikely to succeed. If you pick a low demand niche with only a few products to promote then your results may be insufficient to warrant the time spent on developing a blogging business around it.

Don’t pick too competitive niches to start with

Although high demand niches in topics such as golf, dog training, pharmacy, forex, insurance, gambling, dating, real estate and marketing products have a lot of promotable products and PLR and MRR material to use, unless you have insider knowledge (ie you play golf, you have worked in real estate) then these topics may be just too competitive for a beginner.

Having an inside knowledge of a topic is the best place to start when picking a niche market and you may be surprised to know just how much inside knowledge you already have about a niche that can turn out to be very profitable.

As an example, many people, especially since the release of Al Gore’s “Inconvenient Truth” film and book have an avid interest in being more proactive about reducing their carbon footprint and making “green” decisions regarding their waste, their appliances, their heating and water usage and cleaning products - to mention just a few issues. So within the wide topic of environmental conservation there are many small green pastures where someone new can place a toe in the water and get a feel for the potential in a specific niche.

Do pick a niche that you may have some insider knowledge of

Let’s imagine that solar panels are something that this new marketer has either installed (to heat their swimming pool) or is considering using to do so. They make a note of sites they visit and get product brochures as they research for themselves what brand to get and how it can be used. In the process they learn a great deal about the topic so that they can make an informed and economical decision. If that research is expanded somewhat, then the information that has been collected can help someone else reach a faster decision, especially if you draw up a few charts with comparisons. (example: for energy saved, capacity, price, location, installation, weight, modifications to existing structures, solutions for problems that may occur etc.)

So the first place to go looking for a niche to pick is in the topics you may already have done some research or had some education in already. Being an “expert” on a topic is so much easier when you really do know what you are talking about! Making a list of your job descriptions and home improvement skills is a start. It is highly likely that if you have spent time researching a topic, that other people will also have done so, and therefore new people will be starting to. This may be a good niche for a blogging business.

Get new ideas for niches by visiting bookstores

The next step, if this avenue doesn’t throw up something you want to use, is to visit a library, a bookshop or a magazine area in a large newsagency. Wherever there is a large range of books or magazines on a topic, there is likely to be a high demand for niche information within the topic. Make notes about large topics that you might be interested in but don’t leave the store without narrowing down five possible niche sub topics to do some further research on.

Unfortunately, research is somewhat addictive and you will need to be extremely firm with yourself to overcome the mind numbing procrastination that can occur when there is too much to choose from. Imagine Mary Poppins ( or even better the teacher at school that didn’t take sh** from you or the boss who is always looking at his watch) standing over you and commit to decide on five possible niches before you leave the store.

It is preferable to pick one topic with five niches - (example: “native [to specific area] flowers for rock gardens” - succulents, perennials, bushes, rockery landscaping and water features) than to pick five topics with one niche each (example:  “collecting” - [your country's] stamps, “cooking” - bread recipes, “work at home ” - selling brick a brack on ebay, “cars” - how to avoid buying a lemon, “finance”- setting up a trust fund for your granchildren.)

You can also niche market research to pick a niche using various “analysis” or authority internet sites for inspiration. The page link above has several links to sites that will help you with more advanced niche choices by displaying trends and high search topics.

Keep a niche ideas notepad for future blogging business projects

By all means keep a “niche ideas notepad” with these new great ideas in them but when you are just beginning, diversifying too soon will give you insufficient time on each project to develop it into a business that will make an income for you. Try to pick 5 niches within one related topic at first, so that your site can really offer benefit and diversity to a reader. You will gain by being able to cross promote related niches and also have more approval from search engines for your main topic when you can add internal linking to your promotional efforts.

When you have built your mini “book” made up of niche chapters around a sub topic and monetized it with products or advertising and have spent some time promoting it and building rank and links, only then move on to the next topic to start the process again. You will still continue to promote and maintain your first sites but at a lower level of activity so you will then have time to start and develop the new project. Doing several projects at one time can work for some people, but in general, most people will merely end up with several never finished projects.

The last piece of advice I have is to start as soon as possible to treat your hobby as a business. It is normal to try this and that, and dilly daddle about experimenting while you are learning and it’s a good thing to do, but each new thing you try eats into your time. Incorporating adsense, affiliate products, your own product, a membership site, a forum …. all these things take time. You cannot know if this is how you want to make money until you try it .

It is part of the learning process we all go through, generally on our own without anyone to guide us. Only the written words of prior travellors - most of whom are hoping to be sent a cut of the cost of your education.

Take nothing as given until it has proven itself to you by you doing it.

When it has been proven a good strategy continue your education by investing in better tools and organizing a schedule of work that moves your business forward in the proven direction. When you know something already, stop researching for more information and use your knowledge to improve your business. Further free products are a distraction from your goal and a waste of time that could be spent doing a task that will improve your business. Never forget your goal, whatever it is. Playing the field won’t win the game.

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