I won’t pretend to know for sure because I have this feeling that algorithms are similar to algebra and Although I wasn’t too bad at math with numbers, once you start adding the letters to the equations I quickly became lost. Luckily we don’t need to know much math to have an basic grasp of how to add 2 and 2 and reach 4.

Page rank is a Google ranking. To see if you have page rank, install the Google toolbar and in the centre is a bar similar to a progress bar. If there is some green on it, the site you are viewing has page rank. If you imagine the bar divided into 10 equal parts, you can estimate the page rank of a site.

No green means you have no page rank. The lowest page rank is one, many sites can fairly easily achieve a two and three is not so hard either. Four five and six get progressively harder to gain and to maintain, seven and eight are Olympic quality sites and I have never seen a perfect 10 – Google only gives itself an eight.

To gain a page rank of one is relatively easy so long as you write a page on something that hasn’t already been massively covered. A page about how to swing a golf club, how to make money online, or how to train a dog will be almost impossible to get rank for.

To get page rank a keyword suggestion tool is very helpful. You will enter a main topic and it will give you back a listing of recent searches that included your word. These are usually contained in a phrase called a key phrase. Golf and golf swing  might be considered topics, but “how to mend a golf club” would be a key phrase. The keywords “golf club” “how to” “mend” are all separate parts of the keyword phrase which can count towards your score for these words. But this page can rank on the phrase alone provided there are several searches a day for it and very few other articles using this exact phrase.

Search engines need a big hint about what you’d like from them, so use this phrase in the heading, subtitle, page title, several times in the subtext, as a category, in the meta information and in meta keywords as per the advice of articles on search engine optimization. If your page is rare, this alone may be enough for rank, if you can get it indexed. To be sure though, link to this page, using the phrase over the link from another site, preferably one with rank of it’s own and a related topic, but this is not essential. Two or three links should do it but you may need up to 10. To increase to a page rank of two, you need more links, maybe 20-100 or so, to get a page rank of three, 60-600.

I haven’t come close to four yet but I’m assuming that its over 600 and you’ll need to ask an expert how many more you need for higher ranks.

We call it page rank but the rank is applied to a site, each page on the site will carry the page rank bar with the same page rank. So to increase your page rank, you don’t have to stop at one page but can repeat this process with many different pages. As you do this, the actual single words are added up and ranked.

So you have managed a page rank for “how to mend a golf club”. Which part of that phrase do you want to be favoured for? If your site is a “how to ” site, then further articles should also be titled “how to …..”, if recycling is your thing, maybe it’s the word mend that is important to you, more likely is that you have a golf site and want to rank for golf and golf club. Writing new articles with these words in the seo places and linking to them with these words will score you a point for them which will eventually add up to page rank.

You will also start to build authority for your site regarding your main choice single words. This is actually more important than the visual ranking even though a little proof is good to see, but where you can have two key words come together that you have built some authority for, your pages will show for specific searches which include partial matches.

The more you increase the number of seo articles and the keyword links back to them, the better off you will be for free traffic, but of course only for the key words , and I do mean words, that have authority, articles without those words will not be favoured.

So choose about six words that really encapsulate what your niche site is about and use these in titles and for links as extensively and in as many different combinations that you can. I’m not an expert on this by any means, but, this has worked for me.

Links of course are gained by the hard slog of submissions. Comment on blogs and in forums, submit articles, submit your site to search engines and directories, and ask for link exchanges with reputable and ranked sites, the higher the better.

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This entry was posted on Tuesday, September 9th, 2008 at 7:58 am and is filed under Free Blog Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.